Totally Local Portfolio

Keepsake Floral

As the Interactive Marketing Consultants for Keepsake Floral, Inc., the nation’s leader in special event floral preservation, team members developed Keepsake's online marketing campaign from scratch and ran the program for 2 ½ years. The team was responsible for:

  • Implementing online marketing strategies including search engine optimization, paid advertising placement, website partnerships and publicity campaigns responsible for a 300% increase in Internet referred clients from 2003 through 2004.
  • Developing and implementing marketing plans, including paid search engine marketing campaigns with Google AdWords and Yahoo! Search Marketing, responsible for a 40% increase in sales from 2003 to 2004 and a 2005 year-to-date increase of 26% above 2004.
  • Re-writing, co-designing and re-launching the company brochure and website, as well as all company correspondence and marketing materials.
  • Developing promotional and publicity packages used to target hundreds of wedding industry and media contacts across the United States, Canada and the Bahamas.

* Creating Keepsake Floral Image and Publicity CD-ROM’s, highlighting the company, its products and the Keepsake process used at national trade shows across the country, including the FTD Convention.

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